DL1961 was launched in 2008 to create "the perfect fitting jean". Using revolutionary technology, they create garments to wear and look effortless 24/7. Today, the second ever DL1961 sample sale started to an eager crowd. The sale is taking place in a small room inside their headquarters.
Folded denim is laid out on tables. Women's sizes available are 25-32, with 26 having the biggest selection. Styles I spotted include Heather, Joy, CDG, Jackie, JFK, Lax, Milan Biker, Amsterdam and short styles Karlie and Mel. There are colored jeans as well; mauve, black, grey, red, and olive green. There are no skirts and the denim jackets were sold out this morning.
For men sizes run from 28-40. Styles include Sullivan, Xtwill, Vince, Dylan, Jimmy, CPH and the Jake shorts. There is a rack of shirts from the Blue Shirt Shop collection.
The more you buy at this sale the more you save. Men’s and woman’s jeans, jackets and shirts are 1 for $50, 2 for $90, 3+ are $40 each. Men’s and Woman’s shorts are 1 for $30, 2 for $50, 3+ $20 each. Kids denim are $15 and kids denim jackets are $30.
There is one fitting room, and I was told there will be no restocking. When I was there a friendly staff member was telling shoppers to write down their requested sold out item and the company would get back to them.